Tuesday, November 17, 2009

Publicity and Marketing

How should we publicise west side story?

· Advertise- Leaflets- Newspaper
· Act it out in assembly
· Email parents
· Trailer
· Live trailer in assembly
· Word of mouth
· Poster
· Visual Countdown



What makes a good trailer?
Here are few examples, why war horse is a good trailer!
It has:
· Sound tracks
· Lighting
· Conventions
· Action shot
· Endorsements
· Dialogue
· Voice over
· Diegetic sounds: actual sounds
· Non-diegetic sounds: added sounds
· Hint of the narrative
· Action
· Enigmas: Question

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