Publicity and Marketing

How should we publicise west side story?

· Advertise- Leaflets- Newspaper

· Act it out in assembly

· Email parents

· Trailer

· Live trailer in assembly

· Word of mouth
· Poster
· Visual Countdown

What makes a good trailer?

Here are few examples, why war horse is a good trailer!
It has:

· Sound tracks

· Lighting
· Conventions

· Action shot

· Endorsements

· Dialogue

· Voice over

· Diegetic sounds: actual sounds

· Non-diegetic sounds: added sounds

· Hint of the narrative
· Action
· Enigmas: Question